Half Jam offers new experience in enjoying the old classic jam, where the customers can enjoy two flavours all in one purchase. With the new innovative design of the double opening lid, now the customers doesn’t need to think twice which flavours they want, because they can have both.

The shape of the jars remain rounded to make it easier to scoop out the jams. The lower part of the jars are considered wide so the jars can be steady. since the overall product are taller than the usual jam jar designs. The jar are also designed to save up more space on the customers shelf, so they can stack it up without worrying they will fall down.

Readibility of the logo are very important in this project, be- cause one of the jars are upside down.
So this logo are de- signed to be read at any direction and any orientation, upside down, left to right, right to left, and even mirrored. 

Overall the label design only use 2 colors (and transparency), the simple and clean design of it show how this products actually are a very simple concept with an unexpected twist.